Rockzillaworld -- web site mirror

How much can one fan of OKOM (Our Kind Of Music) accomplish in just a couple of years? Plenty, if it's Rockzilla, aka photographer Michael Johnson. From 2003 to 2005, rockzilla.net was a chronicle of the alt.country scene from a uniquely Texan perspective. But all good things must end, and Rockzilla has retired from the online 'zine scene.

This mirror site was copied from the rockzilla.net site with the express permission of Rockzilla hisself. If you don't believe me, go to the KHYI-Fans email list and ask him! Buddy will back me up, too.



 

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 Rockzilla Rants

A Periodic View of Things From the Somewhat Distorted Outlook of Rockzilla Hisownself, Mike Johnson
 
 

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Weasels and Winners

I hate weasels. It was a shock when I learned just how many of them there actually are, especially in the small world of Americana Music.

Lots of fans of Americana Music take great pride in bashing Nashville music weasels, but either ignore or are ignorant of the fact that they are just as bad in the Americana genre, albeit on a smaller scale.

Americana Music is for the most part a very small market. The vast majority of artists performing in this genre are lucky if they make enough to pay their band and cover the bar tab. There just ain't a lot of money in it for most.

Still, the weasels want as much of that money as possible, and will do damn near anything to get it. They'll band together with other weasels to increase their power, and artists who choose not to go along are confined to the fringes hauling their equipment in the back of a van and playing smoky dives where the pay is low and the sound sucks, while their often less talented peers spend their pre-show time sipping bottled water or imported beer in a nice room backstage as their guitars are being tuned on stage. Those who choose to go along with the weasels generally have a much better chance of "making it" than those who don't.

Here's how a totally fictional weasel deal works:

Weasel A has a radio consulting business. He forms an alliance with Weasel B who has an artist management business. They bring in Weasel C who is a record distributor. Then along comes Weasel D who has a music magazine. They get together and cut a deal with Weasel E who has an advertising agency. Now they're cooking.

Weasel B signs an artist who LOOKS good enough to be a star. Weasel E places an ad in Weasel D's magazine and Weasel D returns the favor by running a review touting Weasel B's artist as the next big thing. Weasel A makes sure his radio buddies play the records that Weasel B's artist makes. Weasel C makes sure that those records are placed in the best locations in record stores. Weasel D puts Weasel B's artist on their "chart." Weasel E lands Weasel B's artist a television commercial. Now Weasel B's artist is a star.

Sure, I left out some of the details, but that is basically how it works. Now, suppose a Junior Weasel who works for Weasel A, B, C, D or E wants to make his mark. He finds himself a marginally talented but good LOOKING band, and then starts contacting folks like, oh, Rockzillaworld and asking them to tell folks how great the marginally talented band is, and that, well...considering his connections and all, it might be a very good thing for Rockzillaworld if they did them this small favor.

Well, Rockzillaworld, as politely as possible, tells the Junior Weasel to go fuck himself. And that, as they say, is that. That's why we'll always be nothing more than a little old web-zine that publishes reviews of music that we think you should know about.

 
   

 
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